Top 5 Free Ways to Market Your Business

Top-5-Free-Ways-to-market-your-businessWhen you are just starting your business, you need to raise awareness of your brand to drive traffic and sales to your site, but you likely don’t have the money to invest in expensive advertising or other marketing campaigns. It’s a Catch-22: You need to spend money to make money, but you don’t have the money to spend because you aren’t yet making any money.

Fortunately, there are many effective ways to market your business that cost nothing. Here are the top 5 free ways you can market your business to get more traffic and more sales

Search-Engine Optimization (SEO)

When users search for keywords in your niche, you want your business website to appear near the top of the search results. You can make this happen by employing search-engine optimization. There are a number of strategies involved in SEO, but some basic tenets include using keywords in your page titles, content, meta descriptions, and alt tags.

Other components of SEO are page load time, clear site maps, consistency of publication, links to your site, and even some social media indicators.

Take time to research SEO strategies and start using them on your site. This is the most effective way to market your site without spending money.

Permission Marketing

Building an opt-in e-mail list is an effective way to build long-term relationships with your customers and to sell them more of your products and services. Make sure you create a subscription e-mail list and include multiple options for sign-up on your site. Provide incentives such as exclusive content or a sign-up gift in order to encourage subscriptions.

Once you have a large e-mail list, you can market to your customers directly, letting them know about new products, promotions, and more.

Social Media Marketing

Facebook, Twitter, LinkedIn, Pinterest, StumbleUpon, Google+ — they’re all free networks that can connect with you with millions of customers. Establish profiles on the major sites that are popular with your target audience, and maintain an active presence on the site. Offer exclusive content or promotions through these channels to encourage more customers to engage with you there.

Building relationships through social media is similar to building a subscription-based e-mail list: You are cultivating a lead list to which you can promote current and future products and services to drive sales.

Link Building

Getting other sites to link to your website is a great way to drive traffic, gain exposure, and build your page rank so that you appear higher in search results. You can encourage organic links by simply creating outstanding content on your site. You can also easily get links by commenting on other blogs in your niche or on forums and message boards.

Be sure to target sites that are in your niche for your link-building efforts. You’ll attract members of your target audience to your site, and you’ll make Google happy.

Guest Posting

The best strategy for getting more links back to your site is to write guest posts. These are quality links that will help propel you to the top of search results and improve your page rank. Again, the key is to target high-quality blogs in your niche to attract members of your target audience and to make Google happy.

Marketing your new business doesn’t have to cost a lot of money. Try these top free marketing strategies, and you are sure to see your traffic and your sales grow very quickly.

What are your favorite free marketing strategies? Share your tips in the comments!

This is a guest post by Heather Green . Heather is a mom, freelance writer, pet lover and the resident blogger for, a free informational website offering tips and advice about rn online programs.

How To Be Positive When Business is Slow

Starting and growing a business is one of the most challenging and fulfilling experiences. But make no mistake, it can also be overwhelming and frustrating at times. Especially when you are going through one of those slow periods or feel that your business is not going the way you envisioned it to be.So how do you keep going and attain the success you want so badly? Keep a positive mindset. I know it’s easier said than done but here are a few tips that will help you regain positivity:

1. Positive Affirmation

how to be positive when business is slowTo some it may sound very new age, but positive affirmations can be very powerful and I have got through many difficult times through this technique. e.g if you are having second thoughts about whether your business will be successful, you can repeat this simple mantra ” I will steer my business to a successful direction”. Not everything works for everybody, so a simple way to find positive affirmations is to write down your biggest fears and insecurities and turn them into affirmations. When you repeat the affirmations, you start to truly believe them and that really helps you to get more focused on your goals.

2. Delete negativity

We all have negative thoughts and they almost always prevent us from working towards and achieving our goal. So the best way to deal with negativity is to find the triggers for negativity and avoid them. Also indulging in some of your favorite activities like listening to music, going for a refreshing walk or even watching a funny YouTube video can put you in a better and more positive mood.

Another major cause of negativity is dealing with people who are negative, discouraging and in general not enthusiastic towards your endeavor. So make sure that you surround yourself with positive, happy and successful people who motivate and energize you. Be happy and surround yourself with happy people with positive outlook.

3. Find inspiration

When you first start out building a business, you are inspired. But when you get down to the actual business, the daily grind may make you lose that inspiration. But worry not, there are many ways of finding that inspiration again. You can read success stories of other entrepreneurs who went through a hard time initially or you can motivate yourself through positive quotes. Also make it a point to stop fearing failure and look forward to success. Another tip is to create a nice motivational board on Pinterest and add something to it daily. It works for me and I am sure it will work for you too!

4. Take a break

Sometimes we can be so engulfed with our projects that we forget to switch off. Especially in this digital age, we are always on the go and “connected”. Though it may seem to be a good idea initially, in the long run it’s counterproductive. So take a break, indulge in your favorite pastime, go for a weekend trip or just relax with your loved ones without thinking about work. You will be surprised how effective this break can be and you will find a renewed passion and energy once you are back to work.

All the above tips are tried and tested by me and help me keep a positive attitude in running and growing my business. I am sure they will be helpful to you too. Got some tips of your own? Would love to hear them!