Community building: Facebook groups Vs Facebook pages

Getting connected on Facebook is not about limiting yourself to friends. It’s also about furthering business interests, public figures, shared interests and hobbies. But in order to shape these ties, it’s essential to comprehend the difference between Facebook Pages and Facebook Groups.

Corporate vs. Personal

  • Groups are set up for a more personalized interaction, being directly connected with the administrator/s.  For example, an online toy store in India in order to interact with their customers on Facebook, a group would give them enough opportunities.
  • Pages are considered more of a person just like a corporate entity as they don’t list the name of the administrator/s. Pages can create content not linked personally, coming from the Page itself.
  • Groups are not indexed by external search engines like Google, whereas Pages are.

Communication

  • Pages are created and managed by official representatives.
  • Groups can be created by anyone.
  • Pages are perfect for two-way communication especially for individuals or organizations who want to make announcements to large groups of people.
  • Groups permit equal communication between all members and are perfect for friends or enthusiasts who want to converse without anyone dominating.

Updates vs. Email

  • Group admins can send messages to members.
  • There is no limit to how many fans Page admins can send updates to or the number of fans a Page can have.

User Control

  • Groups exercise more control over participation and the permission settings give admins the authority to restrict access and approve new members. The concept of a group is similar to a private club. It is just like an online kid’s toy shop having a private club at its discretion.
  • Access to a page, however, is restricted by certain factors.

Privacy

  • Page posts and information are public and usually available to everyone on Facebook.
  • Groups are equipped with more privacy settings in addition to an open setting. Posts are visible only to members in a closed group.

Applications

  • Unlike a Page, a group cannot host applications.

Moderation

  • Neither a Group nor a Page has great features when it comes to moderation.

Member Visibility

  • People who ‘like’ a Page cannot see who else has ‘liked’ the Page.
  • Group members can see who the other members are and can learn more about them by clicking on their profiles.

Repeat Visits and SEO

  • The big minus of a Page is that visitors are unlikely to return after they have liked the page unless you make a post which they see in their newsfeed.
  • The link on the sidebar of a member’s newsfeed enables him or her to remain abreast of all the latest activity.
  • Groups won’t show up on a Google search whereas a Page will.

Analytics

  • Unlike Groups, Pages provide you with analytics on the number of likes, shares and other demographics.

THE BOTTOMLINE

Groups are great for organizing on a personal level and cause based small scale interaction. Pages are better for organizations, celebrities, brands, bands or movies who want to interact with their fans or customers without the burden of being linked on a personal level. Both Facebook Pages and Groups are not perfect. In a way they are similar to their users. But the positives are aplenty.

This is a guest post by Charu Swaroop. Charu contributes to Toy Tasting. When time permits, Charu loves dreaming up and trying new dishes. She has been promising herself to get over her sweet tooth (since 2003), and to trek in Nepal (since 2009).

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Top 5 Free Ways to Market Your Business

Top-5-Free-Ways-to-market-your-businessWhen you are just starting your business, you need to raise awareness of your brand to drive traffic and sales to your site, but you likely don’t have the money to invest in expensive advertising or other marketing campaigns. It’s a Catch-22: You need to spend money to make money, but you don’t have the money to spend because you aren’t yet making any money.

Fortunately, there are many effective ways to market your business that cost nothing. Here are the top 5 free ways you can market your business to get more traffic and more sales

Search-Engine Optimization (SEO)

When users search for keywords in your niche, you want your business website to appear near the top of the search results. You can make this happen by employing search-engine optimization. There are a number of strategies involved in SEO, but some basic tenets include using keywords in your page titles, content, meta descriptions, and alt tags.

Other components of SEO are page load time, clear site maps, consistency of publication, links to your site, and even some social media indicators.

Take time to research SEO strategies and start using them on your site. This is the most effective way to market your site without spending money.

Permission Marketing

Building an opt-in e-mail list is an effective way to build long-term relationships with your customers and to sell them more of your products and services. Make sure you create a subscription e-mail list and include multiple options for sign-up on your site. Provide incentives such as exclusive content or a sign-up gift in order to encourage subscriptions.

Once you have a large e-mail list, you can market to your customers directly, letting them know about new products, promotions, and more.

Social Media Marketing

Facebook, Twitter, LinkedIn, Pinterest, StumbleUpon, Google+ — they’re all free networks that can connect with you with millions of customers. Establish profiles on the major sites that are popular with your target audience, and maintain an active presence on the site. Offer exclusive content or promotions through these channels to encourage more customers to engage with you there.

Building relationships through social media is similar to building a subscription-based e-mail list: You are cultivating a lead list to which you can promote current and future products and services to drive sales.

Link Building

Getting other sites to link to your website is a great way to drive traffic, gain exposure, and build your page rank so that you appear higher in search results. You can encourage organic links by simply creating outstanding content on your site. You can also easily get links by commenting on other blogs in your niche or on forums and message boards.

Be sure to target sites that are in your niche for your link-building efforts. You’ll attract members of your target audience to your site, and you’ll make Google happy.

Guest Posting

The best strategy for getting more links back to your site is to write guest posts. These are quality links that will help propel you to the top of search results and improve your page rank. Again, the key is to target high-quality blogs in your niche to attract members of your target audience and to make Google happy.

Marketing your new business doesn’t have to cost a lot of money. Try these top free marketing strategies, and you are sure to see your traffic and your sales grow very quickly.

What are your favorite free marketing strategies? Share your tips in the comments!

This is a guest post by Heather Green . Heather is a mom, freelance writer, pet lover and the resident blogger for OnlineNursingDegrees.org, a free informational website offering tips and advice about rn online programs.

7 Golden Rules to Planinng a Successful Business Venture

There are many ways of earning money. Some try doing job, some business and so on. However opting for business needs few skills in earning profits. There are various ways to become  successful in your business , but being a successful person in a dream project is important.

7 GOLDEN RULES TO PLANNING A SUCCESSFUL BUSINESS VENTUREDo you want your business to grow?  Are you aiming for profits? Want to plan a successful business venture? Then here you go with the best 7 golden rules to plan a business project

 

1.    Business structure: First and foremost to start a business the entrepreneur should begin with a good idea. A plan sheet should be created for all resources, revenues, income estimation, expenditures, profits and loss. All these are to be itemized and should be inventory.  The person should have the best business skills and right leadership qualities to run a business.

2.    Developing the business plan: Whatever ideas come up during a meeting can be written as a document so that it helps you to utilise the ideas. Take advice from a financial advisor who can help you out in all aspects. Build a plan so that you are ready to launch any kind of business. According to the firm, seek investors and financiers.

3.    Location and selection: The location of your firm should be able to grab opportunities and should also be accessible from home or any website. Choose a site where the rent is within the budget, flow of visitors and traffic is more. For example: if you have any cloth franchise, then you would get more business if it is in public display rather than in secluded area where not many would notice it. Consult an attorney before taking the place for lease or signing it.

4.    Must and should: Necessary licenses and permits should be taken. Permit should be taken from local municipalities and nearby residents. If starting any medical, small scale industry or any alcoholic businesses then make sure all the permits are taken as it can create a problem if ignored. The chosen business name should be registered by a corporate officer.

5.    Purchasing items: Depending upon the firm the equipment’s, goods, tools are purchased. This may include machinery, computers and necessary inventory and supplies. This may be a burden to the investor as the machinery is very expensive. A start-up investor may not have sufficient cash. He can opt for any business loan, personal loan or payday loans. Once he gets profits on his businesses he can repay the money taken.

6.    Advertising: This is another major part of the organization were the propaganda should be outlined in order to get profits and good fame. This can be done by paper work, online advertising or any internet marketing. Advertise your company in order to gain customers. Create a good website with related information and contact information. This can be useful for selling goods on internet, sending e-mails and receive feedback.

7.    Sharing: Not only investments and profits even the loss should be shared by the partners. The ideas, views and all stuff must be mutually shared. The person should be capable of taking the pitch of an idea.

So these are the 7 golden rules to plan a successful business venture.

This is a Guest post by Michelle, a tech writer from UK. She is into Finance.  Catch her @financeport