Community building: Facebook groups Vs Facebook pages

Getting connected on Facebook is not about limiting yourself to friends. It’s also about furthering business interests, public figures, shared interests and hobbies. But in order to shape these ties, it’s essential to comprehend the difference between Facebook Pages and Facebook Groups.

Corporate vs. Personal

  • Groups are set up for a more personalized interaction, being directly connected with the administrator/s.  For example, an online toy store in India in order to interact with their customers on Facebook, a group would give them enough opportunities.
  • Pages are considered more of a person just like a corporate entity as they don’t list the name of the administrator/s. Pages can create content not linked personally, coming from the Page itself.
  • Groups are not indexed by external search engines like Google, whereas Pages are.


  • Pages are created and managed by official representatives.
  • Groups can be created by anyone.
  • Pages are perfect for two-way communication especially for individuals or organizations who want to make announcements to large groups of people.
  • Groups permit equal communication between all members and are perfect for friends or enthusiasts who want to converse without anyone dominating.

Updates vs. Email

  • Group admins can send messages to members.
  • There is no limit to how many fans Page admins can send updates to or the number of fans a Page can have.

User Control

  • Groups exercise more control over participation and the permission settings give admins the authority to restrict access and approve new members. The concept of a group is similar to a private club. It is just like an online kid’s toy shop having a private club at its discretion.
  • Access to a page, however, is restricted by certain factors.


  • Page posts and information are public and usually available to everyone on Facebook.
  • Groups are equipped with more privacy settings in addition to an open setting. Posts are visible only to members in a closed group.


  • Unlike a Page, a group cannot host applications.


  • Neither a Group nor a Page has great features when it comes to moderation.

Member Visibility

  • People who ‘like’ a Page cannot see who else has ‘liked’ the Page.
  • Group members can see who the other members are and can learn more about them by clicking on their profiles.

Repeat Visits and SEO

  • The big minus of a Page is that visitors are unlikely to return after they have liked the page unless you make a post which they see in their newsfeed.
  • The link on the sidebar of a member’s newsfeed enables him or her to remain abreast of all the latest activity.
  • Groups won’t show up on a Google search whereas a Page will.


  • Unlike Groups, Pages provide you with analytics on the number of likes, shares and other demographics.


Groups are great for organizing on a personal level and cause based small scale interaction. Pages are better for organizations, celebrities, brands, bands or movies who want to interact with their fans or customers without the burden of being linked on a personal level. Both Facebook Pages and Groups are not perfect. In a way they are similar to their users. But the positives are aplenty.

This is a guest post by Charu Swaroop. Charu contributes to Toy Tasting. When time permits, Charu loves dreaming up and trying new dishes. She has been promising herself to get over her sweet tooth (since 2003), and to trek in Nepal (since 2009).

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Is Social Media Marketing worth the hype?

Social Media Marketing has been quite in vogue since the onset of social media sites like Facebook, Twitter, MySpace and many others. Facebook and Twitter are largely being used by all types of big and small business organizations as a marketing tool. This latest technique is considered as a great way to enhance the interaction with customers. But is really social media marketing worth the hype?

Is-Social-Media-Marketing-worth-the-hypeWell there are various points of views by different experts on this issue. Some think that social media doesn’t play the marketing role well enough and it is being used by only a small percentage of entrepreneurs all around the world. Because of the low cost or free advertisement on these sites, mostly small businesses use this approach much widely than bigger organizations. A different set of thoughtful experts argue that although it is a new way to advertise and promote your products but social media actually plays a smart role in developing a loyal customer following even for bigger organizations. The low cost advantage will stay there for almost any entrepreneur making these sites one of the best tools.

Well obviously, the users on such sites have increased to billions over the recent years. And if you put a constant effort of promoting your brand to such a diverse customer range, you are definitely going to reap the benefits. But there should be a constant and systematic approach to the social media marketing. It is not for people who try once and twice to give up because they don’t have the patience and time. It is for people who are consistent, have something amazing to offer and believe that they can make a great customer network through such sites.

So what makes marketing work on these social sites? The basic customer first attitude and a great story that will attract people will stay the landmark like any other type of advertisement. Just because you managed to get 1000’s of “Likes” from users in return for some incentives or discounts does not mean your job is over. A company should take the social media networking as a direct communication between them and their customers. This is a great way to increase mutual understanding and insight.

The best way to promote your products and services is to develop conversations with customers and making your presence felt on the social media. Be authentic and true in every update that you give and you will definitely win over loyal customers around the globe. If you talk with authenticity, there is a high chance that you will gain more followers through the network of your existing followers.

Facebook, Twitter and Pinterest are definitely excellent sites to start marketing. But if you want to market to other businesses, LinkedIn is a great social website to focus on. Basically, you need to set your goals and use the social media systematically to achieve them. Social media marketing will surely bring some level of influence both directly and indirectly on your business.