Community building: Facebook groups Vs Facebook pages

Getting connected on Facebook is not about limiting yourself to friends. It’s also about furthering business interests, public figures, shared interests and hobbies. But in order to shape these ties, it’s essential to comprehend the difference between Facebook Pages and Facebook Groups.

Corporate vs. Personal

  • Groups are set up for a more personalized interaction, being directly connected with the administrator/s.  For example, an online toy store in India in order to interact with their customers on Facebook, a group would give them enough opportunities.
  • Pages are considered more of a person just like a corporate entity as they don’t list the name of the administrator/s. Pages can create content not linked personally, coming from the Page itself.
  • Groups are not indexed by external search engines like Google, whereas Pages are.

Communication

  • Pages are created and managed by official representatives.
  • Groups can be created by anyone.
  • Pages are perfect for two-way communication especially for individuals or organizations who want to make announcements to large groups of people.
  • Groups permit equal communication between all members and are perfect for friends or enthusiasts who want to converse without anyone dominating.

Updates vs. Email

  • Group admins can send messages to members.
  • There is no limit to how many fans Page admins can send updates to or the number of fans a Page can have.

User Control

  • Groups exercise more control over participation and the permission settings give admins the authority to restrict access and approve new members. The concept of a group is similar to a private club. It is just like an online kid’s toy shop having a private club at its discretion.
  • Access to a page, however, is restricted by certain factors.

Privacy

  • Page posts and information are public and usually available to everyone on Facebook.
  • Groups are equipped with more privacy settings in addition to an open setting. Posts are visible only to members in a closed group.

Applications

  • Unlike a Page, a group cannot host applications.

Moderation

  • Neither a Group nor a Page has great features when it comes to moderation.

Member Visibility

  • People who ‘like’ a Page cannot see who else has ‘liked’ the Page.
  • Group members can see who the other members are and can learn more about them by clicking on their profiles.

Repeat Visits and SEO

  • The big minus of a Page is that visitors are unlikely to return after they have liked the page unless you make a post which they see in their newsfeed.
  • The link on the sidebar of a member’s newsfeed enables him or her to remain abreast of all the latest activity.
  • Groups won’t show up on a Google search whereas a Page will.

Analytics

  • Unlike Groups, Pages provide you with analytics on the number of likes, shares and other demographics.

THE BOTTOMLINE

Groups are great for organizing on a personal level and cause based small scale interaction. Pages are better for organizations, celebrities, brands, bands or movies who want to interact with their fans or customers without the burden of being linked on a personal level. Both Facebook Pages and Groups are not perfect. In a way they are similar to their users. But the positives are aplenty.

This is a guest post by Charu Swaroop. Charu contributes to Toy Tasting. When time permits, Charu loves dreaming up and trying new dishes. She has been promising herself to get over her sweet tooth (since 2003), and to trek in Nepal (since 2009).

Image source: 1

How to Create a WordPress Website

As promised in my previous post on How to Start an Online Business, here is my WordPress Tutorial for all non-technical people who want to create a free website all by themselves. WordPress is a dynamic and powerful website creation tool which allows even people who have no coding knowledge to create a website all by themselves. What makes WordPress indispensable are the great features like WYSIWYG Editor which allows content input to the website without coding or technicalities, flexibility of media manager, a huge collection of plugins and a very convenient installation process.

Creating a website in WordPress is an incredibly easy fare, so let’s take a look at some basic steps for creating a WordPress Website:

1.    Understand and Plan:

Creating a WordPress WebsiteIt is tempting to jump right into the exciting endeavor of creating a website and go with the flow of upcoming challenges but I advise you to familiarize with the system and devise a plan first. Spend some time understanding how WordPress works and how it can be used best of your business. Make a crystal clear SEO and content writing plan before venturing into website creation. Book a domain from Godaddy.com and select a hosting provider.

2.    Install WordPress:

WordPress installation requires a web-hosting account through which you can install WordPress. It seems very technical but it is actually a very simple procedure. All you need is to choose a good hosting provider like Bluehost.com, Hostgator.com or Godaddy.com and login on your cPanel to install WordPress . Most of these good hosting service providers provide one click installation which is really helpful for non-techies.

3.    Set up Website and layout:

After successful installation, now is the time to set up your website and layout. WordPress provides lots of pre-designed themes with graphics, colors and text styles to choose from, with lots of customization options. If you want a more distinctive look, you can buy a professionally designed WordPress theme. Administration panel, settings, appearances, profile and many other options are also provided in your WordPress account to set up and get the website working in matters of minutes.

4.    Add content:

Content in WordPress website is added as posts and pages. Posts are displayed on the blog page while static pages like “About Us” or “Product Page” can also be additionally added. Each post or page provides media managers for adding graphic, audio and video media.

5.    Add Plugins and Widgets:

WordPress provides a wide range of plugins and widgets to extend the functionality of your website according to your requirements. Standard Plugins include contact forms, image galleries, image sliders etc while domain specific plugins include currency calculators or body mass index calculators etc. Some of the must-have plugins for making your website more productive are Feedburner, Google Analytics, Akismet, SEO plugin, Sitemap and Contact Form plugins.

6.    Monetize your website:

Advertising is the quickest way to start making money on your website. Apart from banner and advertisement plugins, you can make use of Google Adsense program to monetize your website.

7.    Drive traffic through Social Media:

The best way to drive traffic to your website is by social media integration which can be simply done by adding Facebook , Twitter and other Social Media buttons on your website.

8.    Maintain and administer your website:

It is important to keep a check on spam comments, unused plugins and data backup. If you think the task is overwhelming for you, you can also create users (and hire people) to maintain your website and perform administrative tasks.

Follow these simple steps and voila! You have created a new functional website all by yourself.  Let me know if you have any questions regarding any of the steps.

5 iphone Apps to increase productivity

If you are an iPhone user like me, I am sure you would agree that it’s a great way to boost your productivity and power through the day using some of the awesome apps available at the marketplace. Nowadays professionals on-the-go generally use their smart phones much more than their computers or laptops for conducting their business. iPhone is one of the best smart phones for this purpose. It has almost 200,000 apps in store for you. Now, most of them maybe completely useless to you but you can find some absolutely amazing apps on your iPhone to help out in your routine work and increase productivity.

5-iphone-Apps-to-increase-productivitySo what are the best iphone apps to increase productivity?  Well, it depends on your particular needs. But here are the top 5 best ones exclusively tested out for you:

1. EverNote:

EverNote is an absolutely free application that will surely help you save a lot of time when you are on-the-go. It is the most favorite app of a huge number of iPhone users. It basically jots down your notes quickly and retrieves them later. You can capture your notes and images through the camera and then tag them to your desktop. All your info will be stored in the cloud for you to search later. You cannot get the option of editing the text though. But honestly, it is still at the top of all the apps available on iPhone for its ease of use.

2.      eMeetme

How to create iPhone AppsIf you are a very busy person with an extremely tight schedule, this application will make you shed off some of the stress. It will highlight all your important meetings and time slots on a calendar to help you decide in a minute where can you fit in your next meeting, date or appointment. Not only this, this application will help you choose a perfect slot and forward the time to the whole group via email. Handy, isn’t it?

3.      Simplenote:

You can get a lot of options for making notes on the iPhone and you can even use the in-built note taking app. But when you will use the free simplenote, you will definitely forget any other note taking app. The reason is that this app will synchronize your notes and make them available on the cloud so you can access them from any browser anywhere. You can take quick notes like URLs, phone number and to-do’s with ease.

4.      OmniFocus: 

Omnifocus is one of those apps that surely make your life easier. It is basically a task management device which is designed to quickly store your thoughts into actions. The best feature of this app is that it allows the user to make location based tasks using its GPS navigation system. And you can further synchronize  Omnifocus with your Mac to get a easy transfer of your task list.

5.      Pastebot:

Pastebot is clipboard manager for your iPhone. This app will save your text history, your photos and other information that you copy on your phone so that it can be accessed later. It can also be used to paste the information on other apps or places in the phone. It is very handy for data entry and organization.

These are the apps that I use personally and I am sure there are lots of other good options too. I would love to hear about your choices and the apps you use to increase your productivity!